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US Airways – April Marketing Blunder
In one of the worst marketing blunders to ever come about US Airways Tweeted an explicit photo to a customer who was complaining about delays. US Airways announced that the employee would not be...
View ArticleA Business Opportunity & Trip of a Lifetime
In my area of business, opportunities are the biggest driving force for what I do here at SoVi Digital. Growing up in Jupiter, FL I had many friends of all ages, cultures, religions, and nationalities....
View ArticleDid You Know – April Edition
The recent Lunar total eclipse maked the start of an Eclipse Tetrad The average time people spend on Instagram each month is 257 minutes! Photos on social media get 53% more Likes, 104% more comments,...
View Article5 Video Game Marketing Campaigns You Can Learn From
In a field worth over $10 billion, the video game industry has spread into every aspect of marketing. These ads can be useful learning tools for traditional businesses looking for innovative ways to...
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Marketing Agencies: Finding Your Match Made in Heaven
Wouldn’t life be much easier if there was a dating app for marketing agencies? Imagine a world where you open an app, swiping right for what you believe would be a good fit for your business, and left...
View ArticleThe People You Meet in a Digital Marketing Agency
You’re doing it. You’ve realized you need a website, or that the one you have simply isn’t doing your company justice. But there’s one problem – you know nothing about web design. Or digital marketing...
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How to Hire a Web Developer: In-House vs. Outsourcing
Not many people find sitting in front of a computer for hours on end creating code appealing. Enter: developers. Where you see random jumbles of brackets, lettering and swirly braces, a developer sees...
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Why You Only Have 10 Seconds to Blow Away Your Customers
The Dreaded Bounce Rate In the time it takes you to read this paragraph, about 50% of visitors who land on your website will bounce. Simply put, a bounce rate is the percentage of viewers who leave a...
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What is “Responsive Design” and Do I Need It?
If you haven’t heard it yet, then get ready to hear “mobile first” and “responsive design” drilled into your head from now through the foreseeable future. Nowadays, more people own cell phones than...
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When Is An Outsourced Developer Right For You?
Some industries evolve more rapidly than others, but it’s critical to be at the forefront of yours. You may already have an in-house team, but they are stretched to the max with your current bug list,...
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